个人简介
玛塔·赫拉杜拉·比利亚尔巴（Marta Herradura Villalba）
生日1972年10月10日
大学学位：广告学和公共关系学
马德里康普顿斯大学（90/95）
时尚产品管理硕士
欧洲设计研究院（2015/16）
广告奖
欧洲最佳奖
回声奖
约翰·卡普尔斯奖
AEMP
策略
伊比利亚美洲游说节
CDC
珠宝奖
A-FAD Enjoia’s Awards
2013准决赛
2014年第二名决赛入围者_专业组
2015准决赛
Marta Herradura Villalba
date of birth 10/09/1972
University Degree: Advertising and P.R.
Universidad Complutense de Madrid (90/95)
Master in Fashion Product Management
Istituto Europeo di Design (2015/16)
Advertising Awards
Best of Europe Awards
ECHO Awards
John Caples Award
AEMP
Estrategias
Festival Iberoamericano El Sol
CdC
Jewelry Awards
A-FAD Enjoia’t Awards
2013 Semi finalist
2014 2nd Finalist_ Professional Category
2015 Semi finalist
Jewelry Exhibitions
2018 Melting Point_Valencia_Spain
2018 Off_Joya Barcelona_Spain
2019 A Flor de Pell_66Mistral Gallery
_Barcelona_Spain
2019 Off_Joya Barcelona_Spain
Coming soon:
2019 Alliages_Lille_France
2020 Alliages_Munich_Germany
Professional Experience
1995-97 freelance Graphic Designer
1997-2001 Art Director
(in advertising agencies)
2001 Head of Art
Mark/BBDO
Prague_Czech Republic
2001-2016 Art Director
Creative Director
(in advertising agencies)
act. freelance Creative Director
设计说明
目前,我投靠件衣服从旧衣服,寻找纹理,涟漪,刺绣和蕾丝带回到生活通过诗歌,讲过去的辉煌,时尚,精致,损失,对工艺,最终,时尚界的压倒性的发展和快时尚现象的可怕的后果。珠宝，像时尚一样，被不健康和不受控制的消费主义扭曲和出卖。能穿一辈子的衣服已经不生产了，珠宝也不例外:劣质材料、流行趋势、廉价复制品……这是进化吗?珠宝，像时尚一样，被不健康和不受控制的消费主义扭曲和出卖。能穿一辈子的衣服已经不生产了，珠宝也不例外:劣质材料、流行趋势、廉价复制品……这是进化吗?快速生产，快速消费，几个月就扔掉，这是进步吗?我不相信。在19世纪及更早的时候，每一件衣服都是精心和智慧制作的艺术品。同样，一颗宝石可以用一生的时间，从母亲传给女儿，代代相传。谁想在未来继承今天青少年的衣帽间和珠宝盒?今天的进化很快就会变得过时，尤其是当这个星球迫切需要改变的时候。。这就是为什么我的作品制作缓慢的原因，就像以前的时尚一样，我回收旧衣服，即使是破衣服和旧衣服，比在任何快时尚商店购买的任何衣服都更有价值和魅力。这是我对19世纪的时尚、对工匠、对用爱心、耐心和智慧做出来的好东西表达敬意的方式。因此，我对当代首饰的理解是回到过去，通过其他时代的物品来恢复古代的技艺，给它们一个未来。我不理解进化，如果它涉及到破坏我们的星球，我们的传统或我们的过去。如果不尊重过去，我就无法理解未来。
Currently, I take refuge in pieces of cloths recovered from old garments, looking for textures, ripples, embroideries and laces to bring them back to life through poetic pieces that speak of past splendor, fashion, delicacy, loss, love for the craftsmanship and, ultimately, the overwhelming development of the fashion world and the terrible consequences of the fast fashion phenomenon.
Jewelry, like fashion, has been distorted and prostituted by an unhealthy and uncontrolled consumerism. Garments that last a life are no longer made and jewelry goes the same way: bad materials, passing trends, cheap copies… Is this evolution?
Produce fast, consume fast and throw away in a few months, is it progress? I do not believe it. In the XIX century and earlier, each garment was a work of art made with care and wisdom. Similarly, a jewel lasted beyond a whole life and was inherited from mothers to daughters for generations. Who wants to inherit, in the future, the closet and jewel cases of today’s teenagers? What is evolution today it will soon become obsolete, especially when the planet cries out for changes.
That is why I believe that evolution will soon be a return to the origins, to less aggressive forms of production, to an ethical and responsible consumption. Evolution will soon require stopping and stepping back.
This is reason why my pieces are made slowly, as fashion was done before and I recover old clothes that, even broken and worn, have more value and more charm than any garment purchased at any fast fashion store. It is my way of paying tribute to the fashion of the XIX century, to artisans, to things well done, created with love, with patience and wisdom.
Therefore, my way of understanding contemporary jewelry is to return to the past, recover ancient techniques through objects from other eras and give them a future. I do not understand evolution if it involves a destruction of our planet, our traditions or our past. I do not understand the future if it is not respecting the past.
Entredós
绣在两个织物之间的刺绣或蕾丝条。
戒指，2019年
材料：氧化银925，旧织物，线，巴洛克式珍珠。
尺寸：90x50x70mm
在Entredós戒指中，缝在结构上的面料来自
仅使用过的带有“ jaretas”（tu子）和“ entredoses”的旧衬衫
对于较大的结构，保留另一个未涂层以平衡体积和重量。
Entredós
Embroidered or lace strip that is sewn between two fabrics.
Ring, 2019
Materials: Oxidized silver 925, old fabric, thread, baroque pearls.
Dimensions: 90x50x70mm
In Entredós ring, the fabric sewn to the structure comes from an
old shirt with “jaretas” (tucks) and “entredoses” that was used only
for the larger structure, leaving the other uncoated in order to
balance volume and weight.
梅尼纳＃1
项链，2019年
材料：氧化银925，旧织物，线，巴洛克式珍珠。
尺寸：90x68mm / 590mm（带链的总长度）
在这种带有腰带的“miriñaque”（crinoline）中，缝在结构上的织物是用旧织物制成的，并不覆盖整个结构，而是不规则地覆盖它，就像珍珠似滴落在框架上一样，覆盖 不连续和随机的方式。Menina
Noble family child who entered the palace to serve the queen or her children.
Lady in waiting: a lady of a royal household who attends a queen or princess.
The word menyno, with the meaning of a small child and spoken in royal field, appears in verses written in Galician by Alfonso X el Sabio, who, as other infants did, had spent some time in Galicia in parenting and education.
Menina#1
Necklace, 2019
Materials: Oxidized silver 925, old fabric, thread, baroque pearls.
Dimensions: 90x68mm / 590mm (total length with chain)
In this “miriñaque” (crinoline) with a waistband, the fabric sewn to the structure comes from an old fabric and does not cover the entire structure, but rather covers it irregularly, as do the pearls that seem to drip through the frame, covering the crinoline in a discontinuous and random way.
梅尼纳＃2
项链，2019年
材料：氧化银925，旧织物，线，巴洛克式珍珠。
尺寸：80×73毫米/ 590毫米（带链子的总长度）。
在Menina＃2中，缝在结构上的织物来自一条旧裙子，并没有覆盖整个骨架，而是织物不规则地覆盖了它，珍珠似乎滴落在金属结构中，覆盖了“miriñaque”（crinoline） 不连续和随机。Menina#2
Necklace, 2019
Materials: Oxidized silver 925, old fabric, thread, baroque pearls.
Dimensions: 80x73mm / 590mm (total length with chain).
In Menina#2, the fabric sewn to the structure comes from an old skirt and does not cover the entire skeleton, but rather textile covers it irregularly, and the pearls seem to drip through the metal construction, covering the “miriñaque” (crinoline) discontinuously and randomly.
